Competitor analysis and SEO

Competition is a way of life for every marketer. If you need to web market your product/site, you need to analyze your playground and be prepared to win! You can't start the game and leave it to luck! This also applies to search engine optimization (SEO). Search engine optimization efforts require an analysis of who your competitors are and how you can deal with them. This is an attempt to summarize some of the important aspects of competitive analysis.

1. Find out who you are:

 Here is the very first step in competitor analysis. Encuentra finds out who they are! SEO can be implemented effectively if you know what you are opposed to. The best way is to use a number of your strongest Palabras clave and do a search on Google (all major search engines). The ones in front of you on the results page are all your competitors!

2. Visit and analyze your website:

 Now that you know who your competitors are, you can easily visit your website, check what they are doing differently, check their content and check all aspects of the machine and optimize all aspects of the machine!

3. Analyze your keywords too: 

The most important part is checking your keywords. Well, the Palabras clave will be the same, but there will certainly be something they do differently to make them rank! You may have skipped some keywords, or your choice of phrases may be different. Look closely for anything you might find.

4. Look at their links: 

Links are important to search engines. When Google finds high-quality links to your website, it will give you more credit for ranking higher. So, be sure to check your competitors' links for source, anchor text, and popularity, and analyze how you can get similar links.

5. Social media presence? 

Your social media presence also needs to be strong. If you are popular on social networks, you are definitely worth a higher rank! It's true. Analyze your competitor's social media presence.

6. PPC ads? 

With Google AdWords, you can analyze your PPC campaign against the others.

It is rightly said; Keep your friends close and your enemies closer. Competitive SEO analysis will do this for you. Do not leave your website to be lucky. Place your efforts in the right direction. Know your competitors, analyze how you can beat the competition, and slowly but surely gain the advantage of a higher rank.

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