The growing importance of mobile SEO

 The practice of developing a unique search engine optimization strategy for mobile devices is rapidly gaining popularity among online marketers. According to a BrightAge survey, more than half of those surveyed believe that optimizing a website for mobile search is critical to marketing success in 2013. The importance of search engine optimization (SEO) for mobile devices is growing and mobile communication will go on forever. Mobile SEO is critical to future success.

Many brands report that more and more searches are coming from mobile devices. Mobile-based search engine optimization is driving the travel and hospitality market. According to a recent report, 88% of hotel brands in the US have a website optimized for mobile devices. However, Shopifa, a leading e-commerce platform, reported that in September 2013, around 40% of e-commerce traffic would come from mobile devices. All of this shows that in addition to optimizing your web content for desktop search, optimizing for mobile search makes it easier and faster to reach and connect with a large pool of potential customers. For those who want to know more about which of the following statements is true about mobile-optimized websites, check out this website.

Greater use of social networks on mobile devices:

According to a 2012 Nielsen report, the amount of time consumers spend on social media using a mobile device increased by a percentage to a percentage between 2011 and 2012.

Social media traffic plays a big role in SERP (search results page results) rankings, especially when Google adds social media posts to search results. For this reason, it is very important for businesses to provide mobile versions of social media pages and posts to improve traffic. Search engine optimization strategies for mobile devices will help you create and read those pages and create buttons for touchscreen devices. Adding "Like" and "Share" buttons to posts on your mobile-friendly website allows mobile visitors to share your posts. The result will be better search rankings, higher social media traffic, and more conversions and sales. Looking to Grow Your Audience - Visit our website for effective guest posts.

Advanced local search by mobile device:

ComScore's 201 Local Search Use Study shows that about 56% of mobile phone users use their browser for local searches. The study also found that local searches through mobile apps have increased by about 87% in the last two years. Another study, Trends Shaping Local Search at 201.com, found in 2012 that approximately 86 million Americans interacted with content from local businesses on their mobile phones, and that tablet browsers were more selective about local content. Therefore, local businesses should focus on increasing geographic visibility using local mobile SEO strategies. Properly implemented mobile SEO strategies can optimize business websites with location apps, geo-targeted PPC, online directories, and local page and page reviews, and more.

Mobile search optimization: consider the points

Mobile device users are generally looking for specific information on the go and want to be able to quickly access that information. Businesses can use the Google AdWords Keyword Tool to find terms used on mobile devices. You can also search for keywords specific to a location with this tool. In other words, finding the correct mobile-specific keywords is essential for successful search engine optimization for a mobile device. For the best resource on how I choose the best SEO tools, find out here.

Businesses should also know that their websites need to be optimized for Google search. In June 2013, Google announced upcoming changes to the search engine algorithm to penalize websites not configured for smartphone users. 

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