On-Page SEO in 2020

 WHAT is on-page SEO?

On-page SEO refers to optimizing the structure and content of the website, whatever is on the page (as opposed to off-page SEO).

If you think of search engine optimization as a bowl of soup (our favorite metaphor), off-page SEO primarily covers link building, and on-page SEO covers these two aspects:

content

Technical stuff

HOW to do SEO on the page?

Mastering on-page SEO requires extensive knowledge, as it includes many aspects. In this guide, we'll walk you step-by-step through the most important on-page success factors and techniques.

WHY should you work on on-page SEO?

Because it's an integral part of SEO that can help you rank higher, reach a bigger audience, and get more organic traffic.

Unlike off-page SEO, on-page SEO is completely under your control.

WHEN should I do on-page SEO?

Some things require a one-time setup when starting the website (eg page structure, HTTPS, website speed optimization), other activities are required from time to time; you need to consider on-page optimization every time you publish a new blog post.

On-page SEO should be done even if it is ranked # 1 in search results because SEO is an ongoing process.

WHO should do on-page SEO?

Any website owner, blogger, online marketer, or SEO specialist. In fact, anyone trying to rank a website in search engines.

WHAT are on-page SEO factors?

On-page optimization consists of many steps.

Here is a list of 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.

Crawlable website: search robots can crawl and index the website.

Site architecture: There is a clear structure and logic in the architecture of the pages.

Quality outbound links: the website is linked to high-quality external resources

Website speed: pages load quickly on all devices

Mobile Device Compatibility: The page displays correctly on all devices and browsers.

Using HTTPS: the website is protected and has an SSL certificate

User friendly URLs - URLs are simple and easy to use

Well-targeted content: the page is targeted to a specific search intent

Keyword optimization(Why keyword research is important in SEO) - The page uses relevant keywords in relevant places.

Image optimization - Images are optimized for search engines

Readability and UX: text is well optimized, readable and UX compliant

Click-through rate: The page has optimized the title tag and meta description.

Things like HTTPS or page speed are confirmed ranking factors. It means that Google uses them directly in its ranking algorithm.


But many of these are not used by Google, or at least not directly.

There is a lively debate among SEOs about whether things like CTR or outbound links affect rankings. We will not enter this debate here.

The point is, whether Google uses these factors as a ranking factor or not, they are important because they improve the overall user experience and provide value to the website visitor.

Comments

Post a Comment

Popular posts from this blog

Tips and techniques to build SEO links

Image
Backlinks are now the most important factor when search engines decide where to place your website. That may change in the future, but there is no doubt that backlinks will continue to be an important factor in the qualification process. For this reason, it is important that you continually create links that lead to your website. In this post, I'm going to talk about some effective ways to do this, including creating link bait, blogging, press releases, and article marketing, to name a few. But I will tell you not only how to use these techniques, but also how to use them correctly and effectively. Link building tip 1: blogging: Blogging is the easiest and most effective way to get backlinks. Blogs can not only generate backlinks but are also a way to add content to your website regularly. We all know that Google loves websites that regularly add high-quality content. The key to retrieving blog links is to make sure you write about topics that are directly related to your business ...
Read more

YouTube SEO - 5 Step Formula to Dominate YouTube and Google with Video SEO

 "YouTube SEO" - In this article we talk about YouTube SEO and video optimization - how to optimize your YouTube videos and channels. You can expect to get a lot of YouTube and Google traffic if you optimize accurately, and this video shows me what I want to do, which gives me more views every time I use it when creating my videos. . Share and "go viral" and also get more traffic to my website. Now the first step is the keyword. Now, with a lot of software available to help, one of the things I use regularly is the Google Keyword Tool; Just Google and once you find it you can decide which keywords you want to target - keywords that are relevant and useful (not free suggestions, for example). So find out what your keywords are that will help you target them as this will help you get more traffic. The advice here is to choose keywords with low competition and high search volume. This is really important because it will help you get to the first page of Google and the ...
Read more

How to increase your audience: effective guest posts

 Welcome to Google Zoo, where you will find two common animals: penguins and pandas. This set the trends in the internet industry almost and shocked all the website owners. In the literal sense of the word, these two Google methods have lowered the status of many websites for the purpose of cleaning up web junk. Many sites have literally disappeared and are experiencing major natural visitor strikes that have hampered their business. Do you know what the Google Panda and Penguin updates are? Google has a cleanup mission. That's why penguins and pandas designed it. The main goal is to get rid of unwanted content. However, it is worth mentioning some recommendations in this regard. It has been a year since Google Panda went online. Punish the suspects of the wrong website and give them a low SERP position. Google Penguin, on the other hand, doesn't like unnatural link building or spam. For a simple process of how much should I pay for a guest post. Budget: $ 10- $ 1000, see post ...
Read more